About Singapore Tourism Board

The Singapore Tourism Board (STB) is a leading economic development agency for one of Singapore's key service sectors - tourism. Known for partnership, innovation and excellence, the Board champions tourism and builds it into a key economic driver for Singapore. While STB continues to perform its tourism promotion functions, it will also fulfil a much broader economic development role for the tourism sector.

STB aims to ensure that tourism remains a key economic pillar through long-term strategic planning in partnership with the public and private sector stakeholders. STB's goal is to create exciting and innovative experiences for our visitors, in close partnership with the trade industry, thus etching forever in visitors' minds an image of Singapore as a unique and compelling destination. To do so, STB has identified three key areas of focus - strengthening Singapore's position as a Leading Convention and Exhibition City in Asia, developing Singapore as a leading Asian leisure destination, and establishing Singapore as the Services Centre of Asia.

Vision
To be a leading economic development agency in tourism, known for partnership, innovation and excellence.

Mission
We champion tourism and build it into a key economic driver for Singapore.

Values
Integrity - Do the Right Thing!
We are fair, honest and trustworthy, inspiring trust and confidence.

Team - Succeed Together
United in purpose, we accomplish more together.

Courage - 3D - Dare, Dream, Do!
We dare to dream, experiment and boldly execute our ideas.

Care - Appreciate One Another
We respect, nurture and have compassion for one another. We care for ourselves and our community.

Passion - Love it
We are energetic and driven, believing in our purpose and loving what we do.

Fun - It's Our Attitude
We seize each day with enthusiasm. We are optimistic about our future.