Identify opportunities and problem areas vis-à-vis external market conditions and recommend new products, market campaigns or ventures that will drive revenue growth.
Support the development and enhancement of existing services/products and new service offerings.
Produce and implement customer segments marketing plans that will increase product awareness, branding and revenue to achieve company budget.
Recommend adjustments to plan and programs as appropriate based upon ongoing analysis of markets, segments or competition.
Drive development and implementation of integrated marketing plan (Market research, PR, Direct Mail, Telemarketing, Trade shows & Events etc) supported by business case with the objective of strengthening brand preference in key markets and build positive corporate perceptions in key markets.
Develop and implement specific tactical campaigns that are designed to support new sales and customer retention.
Maintenance of web portal and networking portal.
Manage marketing budget in a way to maximize the return on all funds invested.